1969 mein, Colorado ke Rocky Mountains ke pahaadon mein ek yuva Mo Siegel ne jangli jari-bootiyan tod kar unhe chai ke roop mein pesh karna shuru kiya. Us samay kisi ne socha bhi nahi tha ki ye chhota sa prayog aane wale dino mein ek global herbal-tea brand ban jayega. Mo ne apne dost ke saath milkar pehle blends banaye aur unhe haath se silay huye muslin ke packets mein local health-food stores mein becha. Isi se shuruaat hui Celestial Seasonings ki.
Red Zinger aur Sleepytime ka Jaadu
1972 mein company ne do aise blends launch kiye jo aaj bhi logon ke pasandida hain – Red Zinger aur Sleepytime. Red Zinger apne khatte-meethe swad ke liye mashhoor hua, jabki Sleepytime ek shaant, sukoon dene wali raat ki chai ban gayi. Sleepytime ki pehchaan uske packaging par bane ek “Sleepytime Bear” se hui, jo kursi par aaraam karte hue dikhaya gaya tha. Ye bear aaj bhi bedtime chai ka sabse pehchana hua icon hai.
Company ka Vikas aur Chunautiyan
1970s ke dauraan Celestial Seasonings ne apne blend aur distribution ko tez gati se badhaya. Jaldi hi unki herbal teas local dukaano se nikal kar bade supermarkets tak pahunch gayi. 1980s ke shuruaat tak ye company America ki sabse badi herbal tea brand ban chuki thi.
Lekin safar hamesha aasaan nahi tha. 1980s mein kuch chunautiyon ki wajah se company ne apne ownership mein badlav dekha. Bade corporate groups ke saath jude hone ke bawajood Celestial Seasonings ne apni asli pehchaan aur creativity banaye rakhi. Aakhirkar founder Mo Siegel wapas lautkar company ko apni mool soch ki taraf le gaye.
Naye Blend aur Nayi Soch
1990s mein Celestial Seasonings ne green tea introduce ki, jo pehli baar bade American supermarkets mein aayi. Ye ek bold kadam tha, kyunki us samay tak green tea ko zyada log nahi peete the. Baad mein chai blends, rooibos tea aur cold-brew iced teas bhi laayi gayi. Har naye product ne ek naya audience joda aur herbal tea ko lifestyle ka hissa banaya.
Aaj ka Celestial Seasonings
Aaj Celestial Seasonings har saal 1.5 billion se zyada cups chai provide karti hai. Ingredients duniya ke 35 se zyada deshon se mangaye jaate hain, lekin blending aur packaging ab bhi Boulder, Colorado mein hi hoti hai. Company herbal, green, black, wellness aur iced tea tak ke 100 se adhik blends banati hai.
Packaging bhi is brand ki pehchaan hai. Har box par rang-birangi tasveeren, thoughtful quotes aur imaginative art hoti hai jo consumer ke saath ek emotional connection banati hai.
Ek aur khaas baat ye hai ki Celestial Seasonings apne “stringless, tagless” tea bags use karti hai. Is design ke chalte har saal lakhon kilo kachra bachaya jata hai, jo unke sustainability ke vision ko support karta hai.
Sleepytime Bear ki Nayi Zindagi
Jab duniya digital ho gayi, to Celestial Seasonings ne apne iconic Sleepytime Bear ko dobara zinda kiya. Social media campaigns mein is bear ko modern culture ke saath interact karte hue dikhaya gaya—TikTok, memes aur viral videos tak. Ye playful andaaz brand ko naye generation ke saath connect karne ka tareeka bana.
Ek Brand, Ek Virasat
Celestial Seasonings sirf ek tea brand nahi, balki ek cultural symbol ban chuka hai. Ye company dikhati hai ki natural inspiration, creativity aur thodi si daring soch se ek chhoti shuruaat bhi duniya bhar ka naam ban sakti hai.
